Peak Season 2025: The CMO's Guide toPrivacy-First Growth in Germany's Extended Holiday Marathon

The holiday shopping landscape has fundamentally shifted. Germany's Black Week now owns November entirely, mobile commands 70% of transactions, and traditional ad channels are showing strain. The path forward requires a strategic rebalancing—moving 30-40% of media spend into mobile DSPs and premium programmatic to capture incremental growth that walled gardens can't deliver.

🎯 Download the Report to Get:

• Competitive Benchmarking: Lessons from the 2024 Peak Season
• The New Reality:  Peak Season Redefined
• The Walled Garden Trap: Why Traditional Channels Are Hitting Walls
• The Strategic Solution: Mobile DSP + Premium Programmatic
• The Optimal Budget Blueprint: Strategic Allocation for Maximum Lift
• Execution Framework: From Setup to Scale
• KPIs That Matter: Making Incrementality Your North Star
• The Bottom Line: Future-Proofing Peak Season ROI

📥 Download the report and take a closer look!