---
title: Appier's Guide to an Online-Merge-Offline (OMO) Approach
description: Appier's guide to an online-merge-offline (OMO) approach, the latest marketing model that integrates both online and offline data for a more comprehensive user view.
---

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# [Appier's Guide to an Online-Merge-Offline (OMO) Approach](https://www.appier.com/en/resources/online-merge-offline-marketing-report)

 Written by [Appier](https://www.appier.com/en/resources/author/appier) | Apr 8, 2022 7:28:12 AM

# Why Read This Guide? 

Online-merge-offline (OMO) is the latest buzzword in marketing—and for good reason. The approach integrates both online and offline data so that marketers can get a more comprehensive view of customer actions across all their channels. Download this guide now to learn more about OMO and how you can implement it into your current marketing strategy to provide a more customer-centric shopping experience.

This free guide will offer insights into:

1. ** What OMO is and how it differs from O2O **
2. **How to close the offline-online data gap **
3. ** Appier's unique approach to OMO **
4. **Case studies of our clients **

[View full post](https://www.appier.com/en/resources/online-merge-offline-marketing-report)

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