---
title: Your Guide to Appier's Apple Search Ads AI Service
description: Your guide to Appier's AI service for optimizing and scaling your Apple Search Ad campaigns
---

[White Papers & Guides｜Appier ](https://www.appier.com/en/resources)

# [Your Guide to Appier's Apple Search Ads AI Service](https://www.appier.com/en/resources/apple-search-ads-ai-service-guide)

 Written by [Appier](https://www.appier.com/en/resources/author/appier) | Mar 17, 2023 10:20:23 AM

# Why Read This Guide? 

Apple Search Ads is the only advertising option on Apple's App Store. If you want to get your app in front of iOS users, you will likely consider launching an Apple Search Ad campaign. 

Read this guide before you get started to learn about:

1. **Differences between Apple Search Ads Basic & Apple Search Ads Advanced**
2. **Common challenges to running an Apple Search Ad campaign**
3. **Appier's Apple Search Ads AI Service (AAS) for optimizing & scaling your campaign**

[View full post](https://www.appier.com/en/resources/apple-search-ads-ai-service-guide)

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