---
title: The Essential AI Primer for Marketers
description: Here're some technical terms you will encounter when reading about artificial intelligence and what it can do for marketing. Learn what they mean.
---

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# [The Essential AI Primer for Marketers](https://www.appier.com/en/resources/appier-white-paper-the-essential-ai-primer-for-marketers)

 Written by [Admin](https://www.appier.com/en/resources/author/admin) | Sep 12, 2018 4:00:00 PM

## Why Read This White Paper?

There are quite a few technical terms you will encounter when reading about artificial intelligence (AI) and what it can do for marketing. These AI-related phrases may appear quite often for marketers in 2018.

[View full post](https://www.appier.com/en/resources/appier-white-paper-the-essential-ai-primer-for-marketers)

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