---
title: Running an Engagement Campaign? Avoid These 10 Mistakes!
description: Customer engagement campaigns are critical to building brand connections and turning customer intent into action, but make sure you avoid these 10 mistakes!
---

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# [Running an Engagement Campaign? Avoid These 10 Mistakes!](https://www.appier.com/en/resources/appier-white-paper-running-an-engagement-campaign-avoid-these-10-mistakes)

 Written by [Admin](https://www.appier.com/en/resources/author/admin) | Mar 5, 2019 4:00:00 PM

## Why Read This White Paper?

Customer engagement campaigns are critical to building brand connections and turning awareness and intent into action, but how successful are yours? If you are looking to boost your response rate and return on investment (ROI), make sure you DO NOT make these 10 mistakes, plus, what you SHOULD DO instead!

1. Not Defining Your Campaign Goals
2. Duplicating Your Owned-media Reach
3. Making Decisions Based on Instinct
4. Ignoring the Customer Lifecycle
5. Using Fixed Logic to Recommend Products 
6. ….and more

[View full post](https://www.appier.com/en/resources/appier-white-paper-running-an-engagement-campaign-avoid-these-10-mistakes)

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