---
title: 5 Things Every App Marketer Must Do to Drive Engagement and Retention
description: Keeping app users engaged is an ongoing challenge for marketers. Here’re 5 must-dos to help you drive app engagement and hang onto those precious users.
---

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# [5 Things Every App Marketer Must Do to Drive Engagement and Retention](https://www.appier.com/en/resources/appier-white-paper-5-things-every-app-marketer-must-do-to-drive-engagement-and-retention)

 Written by [Admin](https://www.appier.com/en/resources/author/admin) | Sep 11, 2019 4:00:00 PM

## Why Read This White Paper?

Keeping your app users engaged and sticking around is an ongoing challenge for marketers, considering more than half of app users worldwide churn within 30 days. So, the key here is to know your most valuable customers instead of trying to appeal to everyone, and also, how to engage them in the most effective way.

Grab our latest guide to find out the five must-dos that help you drive app engagement and hang onto those precious users.

[View full post](https://www.appier.com/en/resources/appier-white-paper-5-things-every-app-marketer-must-do-to-drive-engagement-and-retention)

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