---
title: Appier Ad Cloud – Monthly Report Nov-Dec, 2025
description: "This month’s report reveals how Appier’s Cross-App Usage Analysis uncovers the real digital behaviors behind your audience. We also share results from our Japan Agentic AI Roadshow: playable ads delivered 2.8× CTR and 1.5× conversions vs. standard formats.
Download now for key insights!"
---

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# [Appier Ad Cloud – Monthly Report Nov-Dec, 2025](https://www.appier.com/en/resources/appier-ad-cloud-monthly-report-nov-dec-2025)

 Written by [Appier](https://www.appier.com/en/resources/author/appier) | Dec 30, 2025 11:55:20 PM

## **📢 Monthly Highlights – Nov-Dec, 2025**

*Stay ahead with this month’s industry trends and product insights.*

### **🔍 Precision Targeting Through Cross-App Usage Analysis**

This month’s report highlights how Appier’s **Cross-App Usage Analysis** allows brands to transcend basic demographics by decoding the complete digital rhythm of their target audience.

By tracking specific app engagement patterns throughout the day—such as early morning news and weather checks between **06:00 and 09:00** or the shift toward social sharing and leisure at bedtime from **22:00 to 24:00**—our AI identifies high-value segments like "Travel Explorers" and "Fashion-Forward Professionals". These deep insights into the media journey empower marketers to deploy campaigns at the precise moment of peak intent, ensuring they engage the right audience at the ideal time for maximum impact.

**🚀 Driving True Incrementality: Highlights from the Japan Agentic AI Roadshow**

The recent **Japan Agentic AI Roadshow** showcased how **Appier’s ROI Agent** is redefining performance by focusing on true incrementality. Unlike standard metrics that may count organic conversions, the ROI Agent utilizes advanced Media Mix Modeling to isolate and target users who convert specifically due to ad exposure. The system continuously learns and automatically reallocates budget to the most effective creatives and inventories in real-time. Data shared at the event validated this approach, with high-engagement formats like playable ads delivering 2.8x higher click-through rates and 1.5x higher conversion rates compared to standard interstitial ads.

**📥 Curious about how we achieved this? Download the report and take a closer look!**

 

[View full post](https://www.appier.com/en/resources/appier-ad-cloud-monthly-report-nov-dec-2025)

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