Stay ahead with this month’s industry trends and product insights.
This month’s report highlights how Appier’s Cross-App Usage Analysis allows brands to transcend basic demographics by decoding the complete digital rhythm of their target audience.
By tracking specific app engagement patterns throughout the day—such as early morning news and weather checks between 06:00 and 09:00 or the shift toward social sharing and leisure at bedtime from 22:00 to 24:00—our AI identifies high-value segments like "Travel Explorers" and "Fashion-Forward Professionals". These deep insights into the media journey empower marketers to deploy campaigns at the precise moment of peak intent, ensuring they engage the right audience at the ideal time for maximum impact.
🚀 Driving True Incrementality: Highlights from the Japan Agentic AI Roadshow
The recent Japan Agentic AI Roadshow showcased how Appier’s ROI Agent is redefining performance by focusing on true incrementality. Unlike standard metrics that may count organic conversions, the ROI Agent utilizes advanced Media Mix Modeling to isolate and target users who convert specifically due to ad exposure. The system continuously learns and automatically reallocates budget to the most effective creatives and inventories in real-time. Data shared at the event validated this approach, with high-engagement formats like playable ads delivering 2.8x higher click-through rates and 1.5x higher conversion rates compared to standard interstitial ads.
📥 Curious about how we achieved this? Download the report and take a closer look!