Stay ahead with this month’s industry trends and product insights.
🎯 Focus Theme: Incrementality in Advertising
This month, we spotlight our advertising model centered on incrementality. While acquiring new users and driving ROAS remain the primary goals for most advertisers, some clients are increasingly adopting retargeting campaigns as a more cost-effective strategy to extend user lifetime value (LTV) and minimize wasted ad spend.
🔍 Why Incrementality Matters
Incrementality analysis is essential because many clients often question whether retargeting campaigns truly bring in additional users or simply steal conversions from organic sources. Therefore, Incrementality tests help verify that the ads are creating real incremental value, rather than just shifting existing conversions.
📊 What’s Inside This Month’s Report
In this report, we collected the latest trends explaining why incrementality is important, along with Appier’s product updates and case studies that demonstrate how we measure incrementality and how this strategy has enhanced performance for our clients.
📥 Curious about how we achieved this? Download the report and take a closer look!