---
title: Must-Read Appier Case Studies of 2022 (Part2)
description: In the second part of Appier “Must-Read Appier Case Studies of 2022,” we take a look at how Appier partnered with different brands to increase social engagement and develop AI-powered, data-driven marketing strategies. Read to the end for suggestions on how you should approach marketing in 2023 and the key points to focus on.
---

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# [Must-Read Appier Case Studies of 2022 (Part2)](https://www.appier.com/en/resources/2022-case-study-recap-2)

 Written by [Admin](https://www.appier.com/en/resources/author/admin) | Feb 10, 2023 6:51:17 AM

# Why Read This Guide? 

In Part 2 of Must-Read Appier Case Studies of 2022, we explore how 3 brands (BMW Taiwan, Centrum, and Shin Kong Life Insurance) partnered with Appier to innovate their social engagement and develop AI–powered, data-driven marketing strategies. At the end of this report, we also share our tips and suggestions for businesses to take as they kickstart 2023. 

Please download Must-Read Appier Case Studies (Part II). We hope that this will assist our readers to quickly learn the strategies and methods used by each brand we featured, including:

- How BMW’s Taiwan importer Pan German Motors used a new Facebook feature that was exclusive to Appier’s BotBonnie to achieve 4 times more engagement on the social media platform 
- How Centrum achieved a 90.5% survey completion rate by incentivizing its Facebook fans with probiotic sample packs
- How Shin Kong Life Insurance leveraged AI to optimize customer acquisition while lowering CPC by 25%  
- 2023’s key marketing trends: AI solutions, conversational commerce, and personalized recommendations  

[View full post](https://www.appier.com/en/resources/2022-case-study-recap-2)

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