In-app subscriptions were boosted by 30% and revenue by 26%, week on week after the implementation of Appier AI technology.
App installs per day jumped by 13% and download conversions were boosted by 50% week on week, expanding Paktor’s market share significantly.
Paktor is a location-based dating and networking mobile application that connects mutually-interested users and allows them to chat individually or as a group. As of 2017, Paktor has 4.8 million users. Seven out of 10 members have been matched successfully.
According to the Taiwan Ministry of the Interior, nearly half of the population aged 20-65 have remained single (47%). In the most common age segment for marriage, 20-39, the single population consists of 67% of the total. More and more dating services have seen the business potential of this market, resulting in fierce competition.
The Paktor marketing team wanted to drive more in-app subscriptions while increasing the in-app tutorial completion rate, in order to create a better user experience while ensuring high member quality.
Appier AI technology is capable of identifying users’ cross-screen behaviors and pinpointing their interests in “socializing and dating” from billions of data points. It can connect the dots to arrive at insights very quickly.
Firstly, targeted users are analyzed and categorized along multiple dimensions, such as the frequency of in-app purchases, purchase amounts and so on.
Appier characterizes the frequency of reach by the behavior of each unique user, for example, if it is their first time using the Paktor app, or if they are users who are very likely to subscribe.
After the potential buyer downloads the Paktor app, Appier re-markets social/dating-related information to every device owned by the same user (i.e. tablets, smartphones, laptops etc) through a cross-screen approach. This deepens the Paktor brand impression and helps to trigger the motivation to become a Paktor VIP member.
Japan’s largest C2C handmade marketplace minne worked with Appier to drive app installs and increase the number of users. The number of the conversions from Appier increased by roughly 400% over the three month campaign, while cost per install (CPI) decreased.
CommonWealth Magazine wanted to gain a unified customer view, while uncovering valuable customer insights. After running an online advertising campaign geared towards potentially valuable audiences identified by Aixon, CommonWealth Magazine realized 12.2x in ROAS.