Cross screen CTR proved 40% higher than single screen.
The CTR among paths with phone/tablet was up to 62% higher than other cross screen paths.
Founded by ex Apple CEO John Sculley, Obi Worldphone designs and manufactures high-quality smartphone at affordable prices. Obi sells phones in markets across Latin America, Asia, Africa, and Europe.
Obi wanted to reach potential customers across all screens while keeping costs down by optimizing cost-per-click (CPC).
Appier utilized CrossX AI technology to identify all devices owned by users who were likely interested in purchasing smartphones and the Obi SF1.
With our CrossX Remarketing, Apper delivered ads to users based on their purchase journey and cross screen browsing history, thereby consumers on the screens they are most likely to interact with.
To maximize ROI and preserve brand goodwill, Appier also applied CrossX Frequency Capping to limit the number of impressions users were exposed to across screens.
Women showed slightly more interest in the SF1 than men.
The sites that delivered the most clicks came from those related to careers, followed by business and health & fitness. In addition, users visiting Careers website tended to show more interest in the Obi SF1. The CTR on career-related websites were 2.5x that of business websites.
The click through rate is 40% higher on cross screen than single screen—demonstrating that cross screen stands to deliver substantial benefits to advertisers.