The cross screen CTR proved 72% higher than single screen; the cross screen CVR proved 57% higher than on single screen.
Each average player submitted information three times for this online promotion, which is 38% higher than last year’s online activity.
Minute Maid’s marketing team wanted to reach potential consumers likely to purchase Minute Maid products through an online activity: a lottery game designed to spur them to submit a product code printed on the bottle. They sought to drive as many leads as possible, while optimizing the cost of each lead (CPL).
We helped Minute Maid to identify all devices owned by the same user and expand the reach of similar audiences by utilizing CrossX AI and Lookalike.
To increase reach among specific groups of users interested in the Minute Maid, we applied an enhanced buying feature to reach them and delivered more ad exposures to those users the AI selected, especially those who had browsed information about games and visited the Minute Maid campaign site.
Finally, we remarketed across screens to players who had participated in the activity to re-engage them in the online activity.
Viewed by day of week, users are more likely to visit/convert via smartphones, and Saturdays saw the highest number of actions taken.
The number of users visiting Minute Maid campaign site peaked at 12PM across all screens.
Users aged 19-24 showed the highest likelihood to take action, followed by users aged 25-34.
Users with phone + tablet proved key to driving awareness: the CTR within the phone/tablet path was up to 114% higher than on single screen.
On average, each cross screen user took one action after clicking on ads three times.
There were more conversions via top path: (Starting device: Phone→ Browse device: PC & Phone→ Conversion device: PC)
There was less time spent on site via the second top path (Starting device: PC→ Browse device: PC & Phone→ Conversion device: Phone)
Remarketing to consumers who first clicked ads on smartphone dramatically increased the overall CVR by 501%, compared to average CVR—all combinations of source devices to PC.
Otsuka Kagu is a leading Japanese furniture retailer which maintains showrooms with a large selection of furniture and interior accessories throughout Japan. The retailer partnered with Appier to reach a target audience on every screen, achieving a cross screen CTR 55% higher than single screen.
Luxury automobile manufacturer Audi worked with Appier to drive test drive leads across screens, delivering a cross screen CVR 23-48% higher than to single screen.