---
title: From Idea to Business – How Appier Pivoted 8 Times!
description: Harvard is where our startup journey started. From idea to business, Appier experienced 8 pivots before finding success. Check out our journey now!
---

[Blog｜Appier ](https://www.appier.com/en/blog)

# [From Idea to Business – How Appier Pivoted 8 Times!](https://www.appier.com/en/blog/how-appier-pivoted-8-times)

 Written by [Admin](https://www.appier.com/en/blog/author/admin) | Nov 13, 2017 4:00:00 PM

Harvard is where our startup journey started. From idea to the real business, we have experienced 8 pivots in the first few years...see how Appier failed fast but pivoted faster in this infographic! Harvard is where our startup journey started. From idea to business, Appier experienced 8 pivots before finding success. The lesson we learnt was to fail fast but pivot faster! Follow that journey in this infographic.

**From idea to business**

<https://www.appier.com/hubfs/Imported_Blog_Media/infographic02.png?hsLang=en>

[View full post](https://www.appier.com/en/blog/how-appier-pivoted-8-times)

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