Level Up Your UA: Smarter Metrics, Creative Power, and Real Growth
Join Appier, Jam City and Airbridge as they share how leading gaming marketers are redefining success — moving beyond CPI and ROAS to build sustainable growth through smarter measurement, AI-powered creativity, and cultural insight.
💡 What You’ll Learn
- Beyond CPI & ROAS: How UA teams link metrics like FTUE completion, retention, and payer affinity to long-term player value.
- Creative x Data Science: Why AI and automation are transforming creative testing and scaling — across cinematic, UGC, and playable ad formats.
- Winning in the US Market: Key lessons on localization, authenticity, and cultural nuance for global studios expanding westward.
Seats are limited — us live at
📅Nov 14, 2025 | 14:00 KST
📍Booth #H205 | BEXCO Busan
🎧Interpretation Service: English, Korean.
Discover how top studios are unlocking growth through AI, automation, and smarter creative performance.