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ホーム > Success Stories > ZEE5
ZEE5

1000
The number of specific customer segments increased
by 10 times, from just a
few hundred to thousands

2000
The number of campaigns increased by 2000%
since March 2019, running several hundred campaigns daily

300
A 3x jump in click-through rates
and video sampling via effective use of AI to uncover
critical insights into its viewers
ZEE5 India partnered with Appier to launch a renewal campaign for lapsed subscribers and a cart abandonment campaign for people already in the subscription process.
By using AIQUA, Appier’s proactive customer engagement platform, the ZEE5 India team could create, edit and launch campaigns at any time to meet viewers’ specific needs.