“We are very satisfied with the solution and results Appier brought to our retargeting and UA campaign. We suggested a very positive rating as the campaign has been a success and we are still working with Appier in an “always on” way. Their Artificial Intelligence CrossX Solution is very performance driven and this was one of the most important points for us, as Winelivery wanted a retargeting UA solution to increase sales and orders”
Brand Story
Winelivery is the first Italian delivery service to bring wine, spirits, iced and soft drinks to customers’ homes at the ideal temperature in 30 minutes. It is now expanding its business rapidly throughout Italy.
Goals
A full funnel approach to drive installs and boost conversions: Explore more prospects that are “interested in buying alcohol” and “willing to use delivery services”. Identify new users who are more likely to make the first purchase and nurture loyal customers and bring them back for frequent repeat purchase.
Challenges
Need to expand customer engagement channels
Winelivery has seen excellent growth since its launch. To keep up with the pace of its growing popularity, the company wanted to expand its marketing activities beyond the web to cover apps as well.
Ineffective segmentation
Creating audience segments based on marketer’s past experience could lead to resource and budget inefficiencies and Winelivery wanted to leverage advanced technologies for effective segmentation.
