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Voylla

AIQUA
Proactive Customer
Engagement Platform

4x growth in
notification CTR

Mobile app conversions
increased by 55%

Voylla leveraged AIQUA, Appier’s proactive customer engagement platform, to implement personalized app-push campaigns

Brand Story

Voylla is one of India’s largest online jewelry stores with over 196 retail outlets and half a million customers. It offers an array of designer fashion jewelry and accessories for women, men and kids with over 13,000 unique designs listed on its website and mobile app.

Goal

With nearly a million app downloads on the Google Play Store, Voylla continues to invest heavily in new customer acquisition. It wanted to dynamically engage and remarket to app users who had shown interest in its products or were likely to convert through highly personalized push notifications.

Appier's Solutions

Appier's Solutions

Identify the key user segments
Voylla used AIQUA to dynamically retarget its existing app users. It identified two primary user segments – those who had abandoned their carts, and those who expressed interest in its products but didn’t proceed to checkout.
Engage with personalized content
Voylla sent a carousel notification to those users, showing multiple images of the products in the cart or the items that they browsed along with price promotions. These notifications were sent automatically through AIQUA at scale.
Identify the key user segments
Voylla used AIQUA to dynamically retarget its existing app users. It identified two primary user segments – those who had abandoned their carts, and those who expressed interest in its products but didn’t proceed to checkout.
Engage with personalized content
Voylla sent a carousel notification to those users, showing multiple images of the products in the cart or the items that they browsed along with price promotions. These notifications were sent automatically through AIQUA at scale.

Client Testimonials

“AIQUA has helped Voylla increase app revenue exponentially within a short span of time. The triggered notifications, in particular, have better conversion rates and CTRs.”
Prateek Jain, Manager of Online Marketing, Voylla
Testimonial

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