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Estée Lauder

63

Reduced CPC by
43% and CPL by 63%

167

Increased the clicks by
74% and the leads by 167%

1100

Boosted cross-screen CVR by
300-1100% compared to single screen

Estée Lauder worked with Appier to apply CrossX Ad Solution and discovered that more consumers who left contact information on the campaign site by clicking cosmetic ads rather than skincare ads. These consumers displayed a higher likelihood to redeem the cosmetic samples at a physical store. The success equation for Estée Lauder to acquire new customers effortlessly is to retarget cosmetic lovers with skincare ads. Compared to its KPIs, Estée Lauder successfully:

Brand Story

Estée Lauder is a global beauty and skincare brand popular around the world.

Goal

Estée Lauder wanted to raise brand awareness among young women online, drive mailing list sign-ups, and encourage the audience to leave contact information to redeem samples across all devices. It also wanted to keep costs down by optimizing both CPC (cost per click) and CPL (cost per lead).

Appier's Solutions

Appier's Solutions

Create a single customer view
Estée Lauder used CrossX AI to identify all the devices owned by individual users.
Find lookalikes using external data
It used CrossX Lookalike feature to discover new, high-value, young audiences.
Shorten conversion time
It used CrossX Remarketing and Frequency Capping to target valuable users who were interested in Estée Lauder.
Create a single customer view
Estée Lauder used CrossX AI to identify all the devices owned by individual users.
Find lookalikes using external data
It used CrossX Lookalike feature to discover new, high-value, young audiences.
Shorten conversion time
It used CrossX Remarketing and Frequency Capping to target valuable users who were interested in Estée Lauder.

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