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cama café

Website/App subscription rate
increased by 3 times

In-app push notification CTR
increased by 4.5 times

ctr

Weather push notification CTR
increased by 2.2 times

Appier supported cama café in using AI to integrate customer data and analyze online and offline big data to achieve automated precision marketing, and ultimately increase user engagement and brand loyalty. Meanwhile, cama café leveraged Appier to discover potential business opportunities.

Brand Story

cama café, established in 2006, is a well-known Taiwanese coffee chain brand. Its product offerings include coffee and tea beverages, drip coffees, and coffee beans. cama café launched the cama App in October of 2018, with members contributing to 57% of revenue. It has since continued to introduce coffee bean subscription services that deliver freshly roasted coffee beans to consumers every month, committed to provide the most genuine coffee tasting experience while following trends in digital development.

Goal

In the hopes of increase member subscriptions and conversion rates and uncovering new business opportunities, cama cafe wanted to better inform their business strategies with actionable and data-driven insights. With these marketing priorities in mind, cama cafe needed to have a comprehensive view of their user personas as well as their online behaviours so as to establish a comprehensive user journey and achieve automated precision marketing.

Challenges

Difficulty in establishing a 360º user profile
Lacking sufficient IT and data science resources and talents to integrate and analyze big data, gain in-depth understanding of user interests, transactions, and online digital behaviors to establish a comprehensive user profile or to uncover more business opportunities.
Difficulty in building a comprehensive customer journey
Lacking holistic views of users and automated marketing tools to generate precise marketing content and engage with users at different customer touchpoints, to ultimately increase member subscriptions and conversion rates.
Difficulty in establishing a 360º user profile
Lacking sufficient IT and data science resources and talents to integrate and analyze big data, gain in-depth understanding of user interests, transactions, and online digital behaviors to establish a comprehensive user profile or to uncover more business opportunities.
Difficulty in building a comprehensive customer journey
Lacking holistic views of users and automated marketing tools to generate precise marketing content and engage with users at different customer touchpoints, to ultimately increase member subscriptions and conversion rates.

Solutions

Solutions

Integrate online and offline data and
deploy AI models to analyze user interests
cama café leveraged Appier’s AI technology to integrate offline transactional data, online webpage and app behavioral data to enrich existing CRM data and create a 360º user profile. Meanwhile, marketers utilized AIXON’s “Analyze and Segment Users AI model” to flexibly customize keywords of competitors and cross-industry collaboration. Then cama café was able to analyze user interests and develop data-driven strategies for cross-industry and offline retailer collaborations.

For example, after creating the keywords of cartoon characters and analyzing user interests, marketers selected a character that is most liked by users that also aligns with the brand image for cross-industry collaboration. On the other hand, they also created keywords of offline retailers and analyzed users’ channel preference. After, they found that the results matched their original proposal as verification to strengthen operational competitiveness.
One-stop platform for multi-channel management
to easily achieve precision marketing
With triggered push notifications from AIQUA’s marketing automation, cama café was able to seamlessly carry out in-app and in-website push notifications and conducted more in-depth communications and interactions through precision marketing with users. Meanwhile, to strengthen conversion rate and subscriptions during Double 11, the biggest shopping season, cama café streamlined customer journeys across channels with different types of marketing campaigns and also customized a countdown clock on the website to facilitate customers’ shopping intent.

In addition, cama café also sent “In-web weather push notifications” from the webpage, using AI to accurately predict user locations and customized recommendations for beverages suited to the weather of the day and the location. Linked to Google Maps, weather push notifications strengthened online and offline (OMO) connection, thus increasing user desire to purchase beverages at cama café’s physical stores.
Integrate online and offline data and
deploy AI models to analyze user interests
cama café leveraged Appier’s AI technology to integrate offline transactional data, online webpage and app behavioral data to enrich existing CRM data and create a 360º user profile. Meanwhile, marketers utilized AIXON’s “Analyze and Segment Users AI model” to flexibly customize keywords of competitors and cross-industry collaboration. Then cama café was able to analyze user interests and develop data-driven strategies for cross-industry and offline retailer collaborations.

For example, after creating the keywords of cartoon characters and analyzing user interests, marketers selected a character that is most liked by users that also aligns with the brand image for cross-industry collaboration. On the other hand, they also created keywords of offline retailers and analyzed users’ channel preference. After, they found that the results matched their original proposal as verification to strengthen operational competitiveness.
One-stop platform for multi-channel management
to easily achieve precision marketing
With triggered push notifications from AIQUA’s marketing automation, cama café was able to seamlessly carry out in-app and in-website push notifications and conducted more in-depth communications and interactions through precision marketing with users. Meanwhile, to strengthen conversion rate and subscriptions during Double 11, the biggest shopping season, cama café streamlined customer journeys across channels with different types of marketing campaigns and also customized a countdown clock on the website to facilitate customers’ shopping intent.

In addition, cama café also sent “In-web weather push notifications” from the webpage, using AI to accurately predict user locations and customized recommendations for beverages suited to the weather of the day and the location. Linked to Google Maps, weather push notifications strengthened online and offline (OMO) connection, thus increasing user desire to purchase beverages at cama café’s physical stores.

Testimonials

“cama café is dedicated to providing the most genuine coffee tasting experience. From one unroasted bean to one cup of coffee, cama café serves world-class cups of coffee with the most transparent production process. Working with Appier allows cama café to communicate with users precisely. AIQUA’s customer engagement marketing platform can flexibly segment users and automate marketing campaigns, enhancing efficiency of the marketing team. Moreover, AIXON’s data science platform can integrate online user behavior, profile data and also offline data for the marketing team to quickly understand users’ profiles, develop business strategies and take actions right away. Appier helps cama café realize digital transformation quickly!”
Marketing team, cama café
Testimonial

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