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Krungsri Credit Card (KCC) successfully expanded its reach to potential customers, and deepened engagement by delivering the content that customers were most interested in at the times they were most likely to be receptive to it, eliminating the likelihood that they would feel overwhelmed by content. It saw the application of send-time optimization lead to a click-through rate (CTR) uplift of between 2-10% compared to human-chosen timings across categories including shopping, travel, insurance and cars.
The CommonWealth Group adopted Appier’s AIXON data science platform to enrich existing customer data, assisting the media channels under the group to achieve traffic conversion and optimize advertising effectiveness.