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Krungsri Credit Card (KCC) successfully expanded its reach to potential customers, and deepened engagement by delivering the content that customers were most interested in at the times they were most likely to be receptive to it, eliminating the likelihood that they would feel overwhelmed by content. It saw the application of send-time optimization lead to a click-through rate (CTR) uplift of between 2-10% compared to human-chosen timings across categories including shopping, travel, insurance and cars.
With the help of Appier’s AI technologies, MSIG Mingtai Insurance successfully enhanced its customer needs across all stages of the customer journey.