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Krungsri Credit Card (KCC) successfully expanded its reach to potential customers, and deepened engagement by delivering the content that customers were most interested in at the times they were most likely to be receptive to it, eliminating the likelihood that they would feel overwhelmed by content. It saw the application of send-time optimization lead to a click-through rate (CTR) uplift of between 2-10% compared to human-chosen timings across categories including shopping, travel, insurance and cars.
Malaysian fashion brand Doublewoot used Appier’s customer engagement platform AIQUA for a more holistic and customer-centric approach to engaging its existing and potential customers. AIQUA’s personalization features focused each of the fashion house’s marketing collateral so that they only target those with whom there is a good chance for success. Through working with Appier, Doublewoot was able to improve how it engaged with its customers and deliver a more seamless and personalized experience across its multiple channels.
Appier’s AI solutions helped Winelivery identify the most valuable user segments and implement personalization. It boosted the ROAS by 38% while decreasing the cost per purchase by 40%.
Carrefour leveraged Appier’s retargeting advertising strategy and AiDeal’s hesitant buyer solution to successfully boost the conversion rate of its online shopping platform by 20%.
Shiseido Taiwan Group introduced timely and exclusive promotional coupons to communicate with hesitant buyers individually, allowing watashi+ by shiseido taiwan to successfully increase conversion rates by 47%.
MyDress improved audience segmentation for effective customer targeting, and saw a 121% increase in conversions and a 127% lift in revenue.
ezTravel successfully increased the CTR by 4 to 6.8 times on its website and apps, using personalized push notifications through AIQUA.
Pizza Hut Taiwan successfully increased its conversion rate by 15% utilizing AiDeal and decreased transaction time by 20%.