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Krungsri Credit Card (KCC) successfully expanded its reach to potential customers, and deepened engagement by delivering the content that customers were most interested in at the times they were most likely to be receptive to it, eliminating the likelihood that they would feel overwhelmed by content. It saw the application of send-time optimization lead to a click-through rate (CTR) uplift of between 2-10% compared to human-chosen timings across categories including shopping, travel, insurance and cars.
Malaysian fashion brand Doublewoot used Appier’s customer engagement platform AIQUA for a more holistic and customer-centric approach to engaging its existing and potential customers. AIQUA’s personalization features focused each of the fashion house’s marketing collateral so that they only target those with whom there is a good chance for success. Through working with Appier, Doublewoot was able to improve how it engaged with its customers and deliver a more seamless and personalized experience across its multiple channels.
Appier helps HaWooo drive business development for brands and retailers from Taiwan to Southeast Asian markets via Artificial Intelligence (AI). Hawooo leads the go-to-market strategies for small and medium enterprises with marketing automation services and enhancing brands’ lifetime value brought to clients/consumers.
GMO Media Point Town used AIQUA to streamline their customer journey experience. Point Town effectively engaged users at different stages and automated the campaign operations with AIQUA Journey Map. With an end goal to drive higher conversions, Point Town leveraged AIQUA AI Recommendations to provide personalized content and significantly shorten the product discovery process for customers.
Appier supported cama café in using AI to integrate customer data and analyze online and offline big data to achieve automated precision marketing, and ultimately increase user engagement and brand loyalty. Meanwhile, cama café leveraged Appier to discover potential business opportunities.
With the help of Appier’s AI technologies, MSIG Mingtai Insurance successfully enhanced its customer needs across all stages of the customer journey.
MyDress improved audience segmentation for effective customer targeting, and saw a 121% increase in conversions and a 127% lift in revenue.
ezTravel successfully increased the CTR by 4 to 6.8 times on its website and apps, using personalized push notifications through AIQUA.