Read Appier’s take on all the latest in marketing

Data Science & AI

2022/04/19

Appier Explains: What is Zero-Party Data? (With Examples)

AIDEAL

2022/03/24

Know What Your Shoppers' Digital Body Language Says About Their Purchase Intent

2022/03/08

At Appier, Gender Equality Starts With Respect

2022/02/23

Maximizing the Value of First-Party Data via Data Unification Across Different Channels and the Implementation of Customer Interaction

2022/02/17

Don't Have a Crystal Ball? Use AI to Automatically Predict the Best Ad Keywords and More

Customer Engagement

2021/12/14

Are Your Push Notifications Annoying? 5 Ways to Make Them Effective Instead

Data Science & AI

2021/12/01

3 Ways for Marketers to Prepare for the End of Third-Party Cookies

2021/11/10

How to Stand Out as an E-Commerce Retailer This Holiday Sales Season

Data Science & AI

2021/06/01

Data-Driven Marketers’ Guide to Data Management

Customer Engagement

2021/05/06

Why Do You Need Engagement Marketing Now?

Digital Advertising

2021/04/27

Master Cross-Channel Remarketing in Contactless Retail

Other

2021/04/20

Software as a Service: Pros, Cons and What It Can Do for Your Business