Appier CrossX AI Technology
Reach your customer effortlessly
across all screens

What it does

CrossX AI provides information on device ownership while building audience profiles that include attributes such as browsing habits, interests and behavior.

What it offers

Appier’s CrossX AI technology offers a much broader reach than login-based systems, allowing you to integrate all of your device-specific marketing efforts into a single cross screen campaign.
How it works
Identify which devices share a common owner
CrossX AI evaluates signals like user behavior, analyzing billions of data points across Asia looking for patterns that indicate which devices share a common owner.
For example: if a smartphone and a tablet frequently log in from the same WiFi network at the same time every day, there’s a good chance they’re owned by the same person.
Build behavioral profiles based on unique cross screen journey
CrossX AI first calculates pairs - say, smartphone/tablet tablet/PC - then further link those pairs into ownership groups (smartphone, tablet, PC).
Throughout, CrossX AI also analyses user behaviour, modeling how people move between and use their different screens, such as what types of content they like to browse on phones, laptops and tablets, and at what times of day.
Group users together by demographics, interests, or other attributes
Finally, it models the gender of the screens’ owners. CrossX AI stores this information about ownership, usage and other attributes in a database.

Using Artificial Intelligence to Make Cross Screen Easy