Success story
Building and reaching an audience on every screen
Obi’s marketing team wanted to increase awareness for new Obi smartphone SF1 in Vietnam by reaching users interested in and likely to purchase an Obi smartphone—and to reach them across every screen they owned.
THEIR RESULTS
Better performance with cross screen

Cross screen CTR proved 40% higher than single screen.

The CTR among paths with phone/tablet was up to 62% higher than other cross screen paths.

THEIR STORY
A global brand established in Silicon Valley
Founded by ex Apple CEO John Sculley, Obi Worldphone designs and manufactures high-quality smartphone at affordable prices. Obi sells phones in markets across Latin America, Asia, Africa, and Europe.
THEIR GOAL
Increasing brand awareness in cost-effective way
Obi wanted to reach potential customers across all screens while keeping costs down by optimizing cost-per-click (CPC).
THEIR SOLUTION
Explore Obi’s potential consumers across screens

Appier utilized CrossX AI technology to identify all devices owned by users who were likely interested in purchasing smartphones and the Obi SF1.

With our CrossX Remarketing, Apper delivered ads to users based on their purchase journey and cross screen browsing history, thereby consumers on the screens they are most likely to interact with.

To maximize ROI and preserve brand goodwill, Appier also applied CrossX Frequency Capping to limit the number of impressions users were exposed to across screens.

Campaign insights
Identifying and nurturing an audience segment for future use

Women showed slightly more interest in the SF1 than men.

The sites that delivered the most clicks came from those related to careers, followed by business and health & fitness. In addition, users visiting Careers website tended to show more interest in the Obi SF1. The CTR on career-related websites were 2.5x that of business websites.

The click through rate is 40% higher on cross screen than single screen—demonstrating that cross screen stands to deliver substantial benefits to advertisers.

Indian luxury hotel powerhouse Taj increased the number of loyalty program registrations by 113% while reducing the cost per click, thanks to Appier’s AI technology.

AXE lowered CPA by 36% while identifying and nurturing a cross screen audience segment that could be used in future AXE campaigns.