APAC 1H 2016 Cross Screen
User Behavior Report
Multi device usage is on the rise in Asia. See how it affects people’s behavior as they move across screens.
Cross Screen Marketing with Appier
Appier CrossX AI Technology
Reach your customer effortlessly across all screens using Appier’s CrossX AI Technology. CrossX provides information on device ownership, usage, and demographics.
Appier CrossX Programmatic Platform
Identify and buy the best audience for your campaign with Appier’s CrossX Programmatic Platform, which uses AI algorithms to predict cross screen behavior minute by minute.
Appier’s CrossX Programmatic Platform combines audience targeting, inventory, and bidding infrastructure to take the guesswork out of cross screen campaigns.
Drive sales by reaching your customer
effortlessly across all screens.
Building your brand
Increase brand awareness and recall,
drive offline sales, or spur customers to visit your page by using AI to deliver your message across screens.
Use artificial intelligence to help identify
people who will engage with your app beyond the initial download--at the right volumes and the right price.
Generating test drive leads with Appier
Luxury automobile manufacturer Audi worked with Appier to boost test drive leads by reaching customers across screens.
Cross screen CVR higher than single screen by
Appier’s Cross Screen Boosts Leads
Estee Lauder worked with Appier to drive mailing list signups with a campaign designed to reach beauty lovers across screens, exceeding targets and lowering costs.
Leads generated exceeded target by 167%
Driving loyalty program membership with Appier
Indian luxury hotel powerhouse Taj increased the number of loyalty program registrations by 113% while reducing the cost per click, thanks to Appier’s AI technology.
Loyalty program membership increased by 113%
Driving awareness with Appier
Obi worked with Appier to drive awareness of its new smartphone, the SF1, by reaching customers across screens.
Cross screen CTR higher than single screen by 40%
Boosting online bookings across screens
Low-fare airline HK Express partnered with Appier to uncover key target audiences and increase the number of bookings made via their website
Beat CPA targets by 89%
Boosting app installs with Appier
Appier helped minne’s marketing team achieved an return on advertising services 1.5 times higher than existing advertising campaigns on other platforms.
Increasing leads and purchases with Appier
Beloved juice brand Minute Maid partnered with Appier to drive leads and purchases by reaching customers across screens in an online game.
The number of leads each average player submitted is 38% higher than last year’s online activity
Reaching a target audience on every screen with Appier
Otsuka Kagu is a leading Japanese furniture retailer which maintains showrooms with a large selection of furniture and interior accessories throughout Japan, and partnered with Appier to reach a target audience on every screen.
Cross screen outperformed single screen by 55%
Driving online sales across screens
Indonesian online marketplace powerhouse Tokopedia worked with Appier to increase the number of transactions
Increased revenue month on month by up to